REBRANDING, PACKAGING DESIGN
Introducing a healthy luxurious soda to bring to the table.
TOOLS
BRIEF
The consumption of soda among adults is decreasing, and sales among those aged 35 and above are reaching crisis levels. Traditional soda is no longer as popular as it once was, and goal is to reverse trend.
INSIGHTS
Bloom provides a sophisticated and wholesome experience as people feel self-conscious about consuming soda during upscale occasions. The beverages are low in calories and from locally sourced ingredients.
DESIGN
In order to convey the message of using locally sourced ingredients, we opted to use chalk drawings which evokes a sense of nostalgia among the target audience. As the product was based in Sweden, we selected an iconic location to source traditional Swedish berries and incorporated it into the packaging design. As a result, the back of the can features a drawing of a small village on the island
STORYTELLING
