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Visual Communication
TOOLS
BRIEF
Create a Short Drama Film. Come up with and tell a short story that contains something, which for you is very Swedish. The Swedish thing can either play a big part in your story or be an ingredient such as how the surroundings should look, the mood in the film or the sound of the background music.
INSIGHT
Fika is one of our biggest traditions as Swedish. We are known for our cinnamon buns worldwide. In Sweden we have a cheaper alternative called "Gifflar" from Pågen. Another connection I have with Sweden is family. I choose to combine them both.
SOLUTION
My Story portrays a Bride getting married but nothing seems to go her way the morning of the big day. The Silver lining is how somehow a "Fika" can always make a swede turn around in tricky situation.
MOOD BOARD
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